Posted:
Matthew Woodall
We surveyed 200 consumers, aged 18-40, to understand the impact of branded tote bags.
Our findings show that these bags offer significant and lasting brand visibility, with half of all respondents reusing their tote bags several times a week.
When it comes to encouraging reuse, an attractive design (41%) and strong material (35%) are the most influential factors. Grocery shopping (52%) stands out as the most common use case. Ultimately, these results suggest that investing in high-quality, appealing branded tote bags can effectively boost your brand's reach and recognition.
Full results of the survey:
QUESTION: How often do you use a reusable tote bag in a typical week?
13% Daily
50% A few times a week
26% Occasionally
11% Never
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QUESTION: Where are you most likely to use a branded tote bag?
52% Grocery shopping
5% Gym or sports activities
12% Work/University
15% Travelling or commuting
10% Days out
2% Events & Festivals
4% Not at all
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QUESTION: What would make you more likely to keep and reuse a branded tote bag?
35% Strong material
41% Nice design
13% Large size
6% Eco-friendly message
5% Recognisable brand
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To lean more and to order your very own custom printed tote bags please see our range here
